Adobe launches Creative Cloud Express – TechCrunch

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Adobe today launched Creative Cloud Express, a new mobile and web app that brings together some of the best features of the company’s Creative Cloud Suite and Acrobat PDF tools in one app to help users create anything, fast. from social media posts to posters and promotional videos. .

Using a model-driven approach with built-in access to stock images and other assets, Creative Cloud Express is supposed to be much more accessible than individual Creative Cloud apps. The app will be available in a free version and a paid edition at $ 9.99 / month with additional capabilities and a more complex template library. Access to the new app will also be included in Adobe’s Creative Cloud All Apps and flagship single-app plans.

Image credits: Adobe

In addition to the web app, a free app is now available in the Apple App Store, Google Play, and the Microsoft Store.

The whole idea behind Creative Cloud Express is to give non-professionals the tools they need to bring their vision to life. As Adobe’s Ashley Still noted, the company has seen strong growth from non-professional users in recent years. But while many of these users initially think they want the precision and control of a full Creative Cloud application, the reality is that what they really want is often a quick and easy way to accomplish the same. tasks.

“What we do with Creative Cloud Express is that we learn all the lessons from our wide range of web and mobile applications, as well as our core Creative Cloud technology, be it Photoshop, imagery or video, and we bring it in a unified offering called Creative Cloud Express, ”Still said. “It’s really for people who are focused on the results and not the process. They don’t want to start with a blank page, they want to start with an image from the Adobe Stock Library of 175 million data. They don’t want to create a font, they want access to one of our 20,000 amazing fonts from the Adobe Font Library. They don’t want to go to multiple apps to create a flyer and then create a PDF so they can print it. They want to be able to do it all in one place.

Image credits: Adobe

In practice, this means you have access to a huge library of templates to get started, but also tools to quickly remove the background from an image or apply Photoshop-style filters and effects to those images. Through integration with Creative Cloud Libraries, users will also be able to retrieve Photoshop and Illustrator assets that a colleague may have created for them, and then reuse them in the Creative Cloud Express app.

There are also tools for converting videos to GIF, converting documents to PDF, and more. An interesting aspect here is the integration of Adobe Stock, which does not offer a free plan but is integrated (with some limitations) in the free version of Creative Cloud Express. Free users will have access to around 1 million images and other assets. Premium plan users will have access to 175 million Adobe Stock photos, 20,000 fonts, and Photoshop Express and Premiere Rush.

“Less is more in Creative Cloud Express,” Still said. “You don’t need to be able to do everything in Photoshop. For example, you don’t need neural filters, but you should be able to do a few simple things like remove a background or make simple edits to an image. With Acrobat, you don’t need to password protect PDF, you need to be able to create PDF, edit PDF. Much of the simplicity comes with our own edition of the Most Important Things People Need to Accomplish. What are their intentions?

Image credits: Adobe

In some ways, Creative Cloud Express is a bit like Spark, its tools for creating social graphics, short videos, and websites, on steroids. Adobe wouldn’t say it, but if you think of it as Spark on steroids, I don’t think you’re very far off, as Creative Cloud Express shares a lot of the UI design and overall philosophy. This is because if you were to go to adobe.com/express before launch, it would redirect you to the Spark home page.

But as Still noted, the company doesn’t view this as a replacement for apps like Spark, Photoshop Express, or Premiere Rush, which are also all intended to take some of Adobe’s core functionality and AI tools. and make them more accessible.

The target audience is also a bit larger for Creative Cloud Express. Adobe wants it to be the go-to content creation tool for everyone from college students to small business owners.

“Everyone has a story to tell and our mission is to empower everyone to express their ideas,” said Scott Belsky, product manager and executive vice president, Creative Cloud, Adobe. “In this unique time, where millions of people are building personal and professional brands, we’re excited to launch Creative Cloud Express as a simple, template-based tool that unifies the process of creating, collaborating and sharing so that anyone can easily create. . “


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