Goldfish Swim School Splashes National Water Safety Month With 2nd Annual “Safer Swimmer Pledge”


“It was amazing to see the response from last year and safer swimmer commitment, and with the growing support of our partners, we are looking to build on this momentum and reach even more families with this year’s campaign,” said Chris McCuiston, CEO and co-founder of Goldfish Swim School. “We urge families to prioritize water safety as we approach the summer season and with more than 125 schools participating, we hope to double our number of more cautious swimmer promises as we aim to have an even greater impact. »

This year’s campaign is supported by brand ambassadors including World swimming champion and Olympic gold medalist ryan murphy, Four-time Olympic swimming medalist and first African-American world record holder Cullen Joneswho is also senior director of sports marketing and philanthropy at United Statesand Official Goldfish Swim School Pediatrician dr. Molly O’Shea of Birmingham Pediatrics and Wellness Center. Together, this rockstar lineup is poised to make incredible strides with Goldfish Swim School to secure even more pledges to help fight the childhood drowning epidemic and make a real impact in communities across North America.

“With a passion for swimming and water safety, and as a myself drowning victim near childhoodI have made it my life’s mission to help fight the drowning epidemic,” said Joneswho recently write an open letter in USA Today on the importance of swimming lessons as an inclusive life skill for everyone. “With this campaign, we hope that more and more families will prioritize water safety and the value of swimming lessons to help children feel comfortable in and around the water, while giving parents peace of mind at the pool or beach,” Murphy added. , who is currently training for the 2022 World Aquatics Championships.

By visiting the Safer Swimmer Pledge Homepage or by taking a pledge at a local Goldfish swim school, families can sign up to join the cause in promoting and prioritizing water safety, while gaining access to home water safety tools and activities. Once families complete the online pledge, they will also receive a promo code for 25% off everything United States purchase, with 10% of that purchase also being donated to the USA Swimming Foundation.

The Goldfish Swimming School is also donating $1 for each virtual donation to American Swimming Foundation, the philanthropic arm of USA Swimming, which supports swim lesson providers with resources, equipment and grants to help every child across the country learn to swim. The Goldfish Swimming School donated over $230,000 to the Foundation, moving closer to its goal of $1 million over the next few years.

Throughout the campaign, Goldfish Swim School will announce various pledge awards on social media, as well as the overall winner of the Safer Swimmer Golden Family Getaway. The winning family will be contacted directly to coordinate details. Whether it’s Disney World, a Caribbean getaway destination or water park, Goldfish Swim School is committed $5,000 at the family getaway where they will have the opportunity to show their safer swimmer skills.

“Your A safer summer start now! Promoting family conversations about water safety, drowning prevention and the value of swimming lessons is so important because they have the ability to reduce the risk of infant drowning by 88%,“said Dr. Molly O’Shea. “Unfortunately, drowning remains the leading cause of injury-related death in children aged 1 to 4, claiming the lives of three children in United States every day. Take the pledge, join us in creating a mighty force that will make big waves in water safety awareness and set your family on the path to a safer summer ahead.”

The Safer Swimmer Pledge builds on Goldfish Swim School’s core value of creating a golden experience. Founders, Jenny and Chris McCuiston, wanted to create an experience that offered more than the average swimming lesson. With a lot of hard work, they were able to elevate the brand to the pinnacle of national recognition and, most importantly, create a safe, fun and nurturing environment in which children can grow and enjoy themselves. The Safer Swimmer Pledge echoes this, as safer swimmer is really Golden.

When families make the commitment, they gain a golden experience in confidence, play, growth and self-esteem. The Safer Swimmer Pledge helps parents and children feel more confident in and around the water, promotes more play, creates an opportunity for children to learn and grow in new ways, and promotes healthy self-esteem self-evident when children choose to make the commitment alongside their parents and peers.

To take the Safer Swimmer Pledge, please visit

For more information on Goldfish Swim School, please visit

*To see contest landing page for official rules and restrictions.

About Goldfish Swim School
Founded by a husband and wife team Chris and Jenny McCuiston, Goldfish Swim School offers swimming lessons and water safety instruction for infants and children aged four months to 12 years. Classes are delivered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Based at Troy, Michiganthe Goldfish swimming school was established in Birmingham, Michigan in 2006 and opened its first franchise in 2009. Recently, the brand has been recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ Fast & Serious List and Inc. Magazine’s Top 5000. Goldfish Swim School is currently undergoing expanding franchise opportunities through North Americawith over 125 schools open and over 110 additional schools in development in over 30 states and Canada.

Media Contact: Kelly McNamaraFishman PR, 847-945-1300, [email protected]

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