Internet Protocol Television Market Outlook 2020-2027 | Industry Analysis by Types, Applications and Manufacturers | Grand View Research, Inc.


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According to a new report released by Grand View Research, the upward trend in viewing content via the Internet and the continued reduction in bundle package prices are expected to increase the number of subscribers.

The Global Internet protocol television market the size should reach $ 67.6 billion through 2027, presenting a TCCA of 7.1% during the forecast period, according to a new report from Grand View Research, Inc. The integration of artificial intelligence (AI) with IPTV is expected to provide lucrative growth opportunities for service providers. The AI-based voice search and discovery feature allows users to explore desired programs using natural language even when users do not know the name of an app. In addition, the launch of AI-enabled IPTV set-top boxes with voice assistants is expected to help service providers acquire a larger subscriber base during the forecast period.

Advances in video encoding technology also offer significant growth prospects for the IPTV market. Due to the high network bandwidth requirements of IPTV services, proper video encoding technology enables broadcasters to efficiently distribute content in multiple formats. Video encoding has enabled users to access video content on various platforms such as smartphones and tablets, PCs and media players, thus ensuring increased market penetration. Advances in video encoding technology have further led to improvements in dynamic encoding style, resolution encoding and frame rate encoding, which helps to increase the quality and shoot based on resolution and movement, thus improving the user experience.

The advent of 5G technology offers significant growth aspects due to increased network slicing capacity and enhanced content distribution networking capabilities. 5G technology relies on multiple input and multiple output (MIMO) and formed beam techniques ensure maximum network utilization, thus providing reduced distortion and higher precision in signal transmission. In addition, the large traffic from the cloud-based content libraries can easily be distributed due to the high bandwidth capacity of the 5G delivery model, thus providing an impetus for the growth of the market. In addition, the ability of the 5G delivery model to provide UHD viewing experience to users at affordable rates is driving the growth of the market.

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The increased penetration of smart TV and the enhanced functionality offered through the integration of IPTV technology offers impressive market growth opportunities through its ability to interconnect with smartphones and tablets. Google Inc.’s recent updates in content distribution via set-top boxes provide more control to operators, such as startup, user interface, application, setup process, and content prioritization, which should improve internet protocol. television delivery by operators. In addition, service providers are offering hybrid IPTVs, which has alleviated the need to implement a separate set-top box. Moreover, hybrid IPTV integrates the functionality of traditional TV services with IPTV, thus providing improved service offerings, which is expected to promote the wide-scale adoption of IPTV services.

Highlights of the Internet Protocol Television Market Report

The subscription IPTV segment is expected to show the fastest growth over the next few years. Growth is attributable to an emerging need among individuals to engage in a personalized, ad-free viewing experience

Growing development of internet infrastructure offers significant prospects for market growth

Asia-Pacific is expected to become the fastest growing regional market due to the increasing penetration of affordable internet services and the growing acceptance of the internet as a public service.

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Segmentation of the Internet Protocol TV market

Grand View Research has segmented the global IPTV market on the basis of subscription type and region:

Outlook IPTV subscription type (number of subscribers, millions, 2016 – 2027)
• IPTV by subscription
• IPTV without subscription

Regional IPTV Outlook (Subscribers, Millions; Revenue, USD Billions, 2016 – 2027)
North America
• United States
• Canada
• Europe
• Germany
• Great Britain
• Asia Pacific
• China
• India
• Japan
• Central and South America
• Brazil
• Mexico

List of key players in the IPTV market:
AT&T Inc.
Century Link, Inc.
B Huawei Technologies Co., Ltd.
Verizon Communications Inc.
Cisco Systems, Inc.

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About Grand View Research

Grand View Research is a market research and consulting company based in the United States and India. It is headquartered in San Francisco. We provide business intelligence, syndicated research reports, and custom research reports to large, small, and medium-sized businesses. Our database contains thousands of statistics and in-depth analysis on more than 45 industries. Grand View Research’s extensive database is used by Fortune 500 companies to understand the regional and global business environment.

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