Review of AppLovin (NYSE: APP) and Internet Initiative Japan (OTCMKTS: IIJIY)


Internet Initiative Japan (OTCMKTS:IIJIY – Get Rating) and AppLovin (NYSE:APP – Get Rating) are both IT and technology companies, but which company is better? We’ll compare the two companies based on strength of institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, and dividends.

Risk and Volatility

Internet Initiative Japan has a beta of 0.26, suggesting that its stock price is 74% less volatile than the S&P 500. Comparatively, AppLovin has a beta of 3.05, suggesting that its stock price is 205% more volatile than the S&P 500.

Valuation and benefits

This table compares the revenue, earnings per share (EPS), and valuation of Internet Initiative Japan and AppLovin.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Japan Internet Initiative $2.02 billion 1.52 $139.48 million N / A N / A
AppLovin $2.79 billion 4.51 $35.45 million ($0.19) -176.32

Internet Initiative Japan has higher earnings, but lower earnings than AppLovin.


This table compares the net margins, return on equity, and return on assets of Internet Initiative Japan and AppLovin.

Net margins Return on equity return on assets
Japan Internet Initiative 6.92% 15.66% 6.94%
AppLovin -2.50% 5.49% 2.09%

Institutional and insider ownership

43.3% of AppLovin shares are held by institutional investors. 6.7% of Internet Initiative Japan shares are held by insiders. By comparison, 12.8% of AppLovin’s shares are held by insiders. Strong institutional ownership indicates that large fund managers, hedge funds, and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Internet Initiative Japan and AppLovin, as provided by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Japan Internet Initiative 0 1 0 0 2.00
AppLovin 0 0 14 0 3.00

AppLovin has a consensus price target of $84.43, suggesting a potential upside of 152.03%. Given AppLovin’s stronger consensus rating and higher likely upside, analysts clearly believe that AppLovin is more favorable than Internet Initiative Japan.


AppLovin beats Internet Initiative Japan on 8 out of 12 factors compared between the two stocks.

Japan Internet Initiative Company Profile (Get a rating)

Internet Initiative Japan Inc. provides Internet connectivity, WAN, outsourcing, system integration and network-related equipment sales services in Japan. It operates through two segments, Network Services and Systems Integration Business, and ATM Operation Business. The company offers mobile communication and remote access/telecommuting services; WAN/network services including SDN, multi-cloud network, closed connection, Internet VPN, SEIL, remote access, wireless LAN and GIGA-school; leased line and broadband services; IIJ DNS platform and domain name registration and maintenance services; management of IIJ access credentials, dial-up access and IIJ IPv6 fiber access services; and security solutions for IIJ managed firewall, DDoS protection and managed IPS/IDS services. It also provides cloud solutions, such as HaaS/IaaS, cloud storage, monitoring/operation, virtual desktop, Paas/Saas, IoT/M2M, credential management and authentication, network, global, mobile, licensing and specialty solutions, as well as IIJ cloud exchange and IIJ cloud integration solutions; network, email and web security, endpoints, security assessment/consulting, web and email hosting, online storage, content delivery/CDN/CMS and systems integration; IoT services and solutions in the field of mobile communications focusing on industry, agriculture, energy and IoT; industry-specific solution; content delivery; and global/private products. Additionally, the company offers IT Outsourcing, IIJ Consulting, Cognitive Factory, IIJ Private Cloud, Network Solutions, IIJ Security Audit, IIJ Malware Scanning, IIJ Content Management, cloud integration solution for Microsoft and AWS, Microsoft 365 transition support solution, data center services and data center construction engineering solutions, and DX edge services. The company was incorporated in 1992 and is based in Tokyo, Japan.

AppLovin Company Profile (Get a rating)

Logo AppLovinAppLovin Corporation is committed to creating a software platform for mobile application developers to improve the marketing and monetization of their applications in the United States and internationally. The Company’s software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions to measure, optimize campaigns and protect user data; and MAX, an in-app bidding software that optimizes the value of an app’s advertising inventory by running a competitive auction in real time. Its business clients include various advertisers, publishers, internet platforms and others. The company was incorporated in 2011 and is based in Palo Alto, California.

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