Thanks to SPINS Product Intelligence, retailers and suppliers can now dynamically upgrade Smart Shelf Tags to help consumers discover products that meet their needs
Posted: October 6, 2021 at 3:00 p.m. CDT|Update: 3 hours ago
CHICAGO, October 6, 2021 / PRNewswire / – SPINS, a leading provider of wellness-focused data, analytics and technology in the United States, and Cornerstone for Natural, the leading provider of business, accounting and of consumer engagement in the industry, have teamed up to improve Cornerstone’s ELI code.™ and Smart Shelf Tag™ solutions.
Smart Shelf Labels are retail shelf labels equipped with patented ELI codes that, when scanned by a smartphone, display rich and exciting digital content such as videos, PDFs, web content , images and product content and attributes to engage and educate in-store shoppers. Smart shelf labels also support retailers by providing an efficient and inexpensive way for suppliers to train their retailers’ in-store associates to help them learn more about and become passionate about the products they sell.
Cornerstone will integrate SPINS Product Intelligence data into its solution to help retailers easily implement Smart Shelf labels for their private label products and to equip vendors with a cost effective solution to add advanced product content to their ELI codes. .
“SPINS is delighted to partner with Cornerstone on this innovative solution,” says Jay lovelace, sales director at SPINS. “Retailers know their success comes from differentiation, and that’s what their passionate customers are looking for. Smart shelf labels help retailers plan and deliver dynamic product assortments that meet their customers’ dietary needs, health goals, and more. “
“We are delighted to have SPINS as a partner in this exciting endeavor,” says David williams, executive vice president of business development for Cornerstone. “Our goal is to continue adding value to our Smart Shelf Tag solution, integrating SPINS Product Intelligence data into our offering allows retailers and suppliers to upgrade the content displayed on their Smart Shelf Tags instantly, to lower cost and effortless. “
SPINS is a leading provider of retail consumer information, analysis and advice for the health and wellness industry. We strive to transform raw data into intelligent and actionable business solutions. Our mission is to maximize the value of information for industry growth. We accomplish our mission by providing information, insight and a common language to the industry to understand and analyze consumer, retail and broader market dynamics.
About Cornerstone for Natural
Cornerstone of naturalness™ (www.CornerstoneForNatural.com), a division of Cornerstone Consulting, Inc., is the leading provider of business management software solutions to the natural products industry. Their ELI code technology helps its customers to easily and accurately communicate the rich content of their products and their modular business management software systems help their customers to be more efficient, productive and profitable by connecting, integrating, monitoring and reporting on all aspects of their business operations. Cornerstone for Natural created smart shelf labels to help retailers and suppliers better communicate product benefits, engage shoppers and in-store shoppers.
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