TweetDeck for Mac closes as Twitter pushes users to web app – TechCrunch

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Twitter’s long-ignored social media dashboard app, TweetDeck for Mac, will shut down on July 1. The company notified Mac app users of its impending shutdown via a banner that appears at the top of the screen upon launch. The message also suggests users to continue using TweetDeck via the web in the future.

The company also confirmed the shutdown via its TweetDeck Twitter account, where it noted that the updated version of TweetDeck on the web will offer more invites to users who want to try out the preview of the new web experience over the next few years. month.

Acquired by Twitter in 2011 for just $40 million, Twitter never really developed TweetDeck to its full potential. It bought the service at a time when rival UberMedia was grabbing social media market share by buying apps like Echofon, UberTwitter and Mixx. Twitter saw this as a competitive threat and largely bought TweetDeck just to keep it out of UberMedia’s hands, not because it was all about the product. It outbid UberMedia to win the deal, bringing the app in-house.

But his inattention to the product was clear. Years passed without significant development, despite a small but quite passionate user base who even said they would be willing to pay for a premium version of the app.

For a company struggling to generate revenue outside of advertising, it’s a wonder Twitter has never accepted its most dedicated users on this offer.

Instead, it shut down TweetDeck’s mobile client in 2013, then discontinued its Windows support in 2016. It seemed the writing was also on the wall for the end of its Mac app, particularly after the company decided to shut down its own Twitter for Mac native app in 2018, which then returned solely as a Mac Catalyst app – a way to bring iPad apps to Mac using Apple’s developer tools.

Contacted for comment, Twitter declined to share more about its reasoning behind its decision to shut down TweetDeck for Mac. A spokesperson only referred us to their tweet, which refers to the web version, adding that the current focus is “to further improve TweetDeck and test our new preview.”

Picture credits: TweetDeck shutdown message to users

The Preview version of TweetDeck is currently being tested with a limited number of people in the United States, Canada, Australia, New Zealand and Japan, through its website, and aims to deliver more Twitter.com features, including a full Tweet Composer, advanced search features, new column types, and “Decks” – a new way to group columns into workspaces.

While Twitter won’t completely end support for TweetDeck, as it will remain a web app, many users prefer a native experience. Based on comments currently circulating on Twitter about the shutdown, both in replies to Twitter’s announcement and elsewhere, many are unhappy with the decision. Many aren’t fans of the web app either, complaining that it’s too slow, has poor UI, lacks threads, wasted space and more.

While there are plenty of lists of TweetDeck alternatives available if you do a search, the lists often direct users to broader social media management platforms designed for professionals, like Hootsuite, Buffer, or Sprout Social. , or to third-party Twitter applications, such as Tweetbot or Echofon. . Few alternatives aim to truly compete with TweetDeck, beyond something like Tweeten, whose design and functionality is based on TweetDeck. (Something tells us it’s about to get an influx of new users.)

It’s a shame that a product like TweetDeck has been overlooked for so long. It’s weird too. Twitter, as a company, was inspired to develop many of its core features over the years – like hashtags, feeds, retweets and more – based on how people were already using its product. . But when a core group of Twitter’s most active users demanded and even pleaded to pay for TweetDeck, those cries were ignored. This speaks to the mess surrounding Twitter’s product development decisions that have plagued the company over the years. While Twitter used to produce some of its users’ ideas, others were routinely ignored, like the long-requested edit button or a better verification system.

In recent months, Twitter has developed a host of new products, including a set of creative tools (Super Follows), a subscription product for power users (Twitter Blue), newsletters (Revue), NFT avatars, integrated tips, audio (Twitter Spaces) and more. But there have also been criticisms that these efforts, which focus on finding new ways to generate revenue on the platform, have distracted the company from more critical work that needs to be done, such as the fight against disinformation.

It’s safe to say that they’ve diverted Twitter from work that could also have generated revenue – if calls from TweetDeck users are to be believed.

That could still change, however. There are a few hints that Twitter might start charging TweetDeck through its Twitter Blue subscription. But it’s unclear how many users will accept Twitter on the offer, when all that’s left of TweetDeck is the web version.

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