Videojet plays a key role in the product identification segment

When someone buys a product, whether it is pharmaceuticals, food and beverages or other goods, they want to know if the product is fresh and to be sure that it is not of a counterfeit. Brand owners take significant steps to ensure that consumers can trust their products.

Videojet is a global leader in the product identification market, providing inline printing, coding and marking products, application specific fluids and product lifecycle services. Between its state-of-the-art equipment and inks, consumers can rest assured that the goods they buy are safe. Videojet estimates that more than 10 billion products a day are printed with Videojet equipment and inks.

Videojet traces its roots to the early 1960s when it was a division of AB Dick Company called Videograph Operations. As a pioneer in the development of continuous inkjet (CIJ), Videojet produced the first industrial inkjet printer in the early 1970s and has maintained its proven reputation for innovation and expertise in the field of marking and coding.

“Today, Videojet Technologies Inc. continues to build on nearly 55 years of innovation, development, manufacturing and sale of industry-leading coding and marking equipment and supplies,” said Sherry Washburn. , responsible for Videojet’s business unit, supplies. “With over 400,000 units installed worldwide, Videojet has over 4,000 employees in 30 direct operations around the world. Additionally, Videojet’s distribution network includes more than 400 distributors and OEMs serving 135 countries.

Washburn noted that key markets for Videojet are the consumer packaged goods, pharmaceuticals and industrial goods industries.

Videojet offers coding and marking solutions including continuous inkjet systems, laser marking systems, thermal transfer overprinters and case coding and labeling equipment to apply variable data such as expiration dates, production dates, lot numbers and traceability information, as well as linear information and 2D barcodes, on virtually every possible product packaging, industrial parts, shipping crates and pallets.

Videojet has an industry-leading portfolio of inks, expanded from just a few in 1972 to hundreds of application-specific, printer-unique fluids today.

“The inks cover all small and large character industrial inkjet technologies and performance capabilities that meet color, code durability, environmental conditions, safety and durability requirements,” Washburn noted.

Unique to Videojet, iQMarkTM branded fluids help customers achieve their corporate social responsibility (CSR) goals and comply with stringent regulations around the world.

“iQMark supplies are responsibly designed and manufactured with MEK-free, methanol-free and CMR-free options,” Washburn said. “Recyclable cartridge components help reduce waste, while ink shipping cartons are made from sustainably harvested trees.

“Each batch is tested to ensure it meets strict quality control specifications and to maximize contrast, adhesion and availability,” she added. “Certain inks can help customers reduce refill fluid consumption by up to 50%, reducing printer contact and operator exposure.”

Washburn noted that Videojet invests significant resources to create state-of-the-art ink solutions for a wide range of substrates and applications.

“A commitment to innovation has led to over 100 unique ink patents and breakthrough processes,” added Washburn. “A team of experts continuously monitors packaging trends and regulations to ensure Videojet ink solutions are ready to meet emerging customer needs.

Washburn observed that Videojet follows a rigorous ink development process that includes extensive analytical instrumentation to facilitate substrate evaluation and testing.

Videojet’s team of ink chemistry experts combine 197 years of experience in inkjet technology and an extensive portfolio of standard and specialty inks.

More recently, Videojet’s R&D team has launched notable advancements including V4230 High Adhesion Black Ink, a MEK-based Continuous Ink Jet (CIJ) ink specially formulated for superior smudge resistance. abrasion on rigid high-density polyethylene (HDPE) containers such as detergent, shampoo and motor oil bottles. Another CIJ ink, V4267, is designed to print on polarizing films used in LCD screens. It is an acetone-based blue ink that resists transfer.

Washburn observed that Videojet is perfectly positioned to meet the needs of its customers.

“Our goal is to continue to improve our customers’ productivity, protect and grow their brands, and stay ahead of industry trends and regulations,” Washburn concluded. “In terms of ink offerings, we will continue to partner with our customers early in the development process to ensure our formulations offer the right solutions. We will also continue to develop new inks that meet users’ changing demands for durability and safety.

Videojet Technologies Inc.
Chicago, IL
Tel: (800) 843-3610
Products: inks and inkjet equipment


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